Dadelo S.A.

Go-to-place for Cyclists in Poland

Who are we?

Dadelo S.A. specializes in the sale of bicycles, accessories and bicycle parts over the Internet. Distribution is carried out through the platform. The company has a stable position in the industry, which is a solid foundation for building and implementing its development strategy.

The offer of the company’s online stores is addressed to a wide group of customers, including both professional and amateur cyclists. In response to diverse expectations of customers, the product catalogue is regularly updated with equipment and clothing for a broad variety of sports. The portfolio includes leading external and internal brands.

33 000

selected products


top brands


partner bike services

12 500 m2

of warehouse space

Our strategy

  • Increasing our share in the market of bicycles, bicycle parts and accessories.
  • Building a network of physical stores under the Centrum Rowerowe brand in the largest cities in Poland.
  • Sales to foreign markets.
  • Boosting profitability through expanding the product offer, expanding the customer base and acquiring new companies.


Strong and efficient logistics

With an automated shipping process and professional bicycle assembly stations, we are able to handle more orders and keep delivery times down to a minimum.

We process

3 000

orders a day

We deliver


of orders within 24 hours.


Effective marketing

  • Combining effective SEM campaigns with large-scale SEO efforts.
  • Social media channels followed by over 50,000 cycling enthusiasts.
  • Unique descriptions and 360 product presentations to help you make your purchasing decision.
  • Cycling knowledge base available on our blog and YouTube channel.
  • Bicycle Routes Finder promoting active leisure.
  • Supporting the world of sport and grassroots cycling projects .


Modern IT facilities

Original solutions and many years of experience of developers who work for one of the largest e-commerce companies in Poland,

  • Modern server room
  • Data security
  • Qualitative analytics
  • User experience