Dadelo S.A.

Go-to-place for Cyclists in Poland

Who are we?

Dadelo S.A. specialises in the sale of bicycles, accessories, and bicycle parts. Distribution is realised via the platform and two brick-and-mortar showrooms located in Warsaw and Wrocław. The company has been strengthening its market position for years by implementing a development strategy based on increasing its share in the e-commerce market as well as building and integrating a network of brick-and-mortar stores under the brand.

The offering of the online and brick-and-mortar shops is aimed at a wide range of customers, including enthusiasts and lovers of cycling. The product catalogue will be gradually expanded to include the most popular and sought-after bicycle brands. Dadelo S.A. also has its own brands specialising in the manufacture of bicycles and bicycle accessories.

57 000

selected products


top brands


partner bike services

12 500 m2

of warehouse space

5 400 m2

of retail space

Our strategy

  • Increasing our share in the market of bicycles, bicycle parts and accessories.
  • Building a network of physical stores under the Centrum Rowerowe brand in the largest cities in Poland.
  • Sales to foreign markets.
  • Boosting profitability through expanding the product offer, expanding the customer base and acquiring new companies.


Strong and efficient logistics

With an automated shipping process and professional bicycle assembly stations, we are able to handle more orders and keep delivery times down to a minimum.

We process

5 500

orders a day

We deliver


of orders within 24 hours.


Effective marketing

  • Combining effective SEM campaigns with large-scale SEO efforts.
  • Social media channels followed by over 50,000 cycling enthusiasts.
  • Unique descriptions and 360 product presentations to help you make your purchasing decision.
  • Cycling knowledge base available on our blog and YouTube channel.
  • Bicycle Routes Finder promoting active leisure.
  • Supporting the world of sport and grassroots cycling projects .


Modern IT facilities

Original solutions and many years of experience of developers who work for one of the largest e-commerce companies in Poland,

  • Modern server room
  • Data security
  • Qualitative analytics
  • User experience


Brick-and-mortar bicycle showrooms

  • Synergy of online and offline activities.
  • Click&Collect zone with the possibility to order and collect products from the full online range.
  • Synchronisation of prices with the e-commerce channel.
  • NFC and QR code scanning technology for quick and independent access to full product information in-store.
  • A cycle track with obstacles for testing all types of bicycles.
  • Professional service centre.
  • The widest range of bicycles and accessories in Poland available at one’s fingertips (nearly 700 models of bicycles and 7500 other products for cyclists).