Dadelo S.A.
Go-to-place for Cyclists in Poland
Who are we?
Dadelo S.A. specialises in the sale of bicycles, accessories, and bicycle parts. Distribution is realised via the CentrumRowerowe.pl platform and three brick-and-mortar showrooms located in Warsaw, Wrocław and Gdańsk. The company has been strengthening its market position for years by implementing a development strategy based on increasing its share in the e-commerce market as well as building and integrating a network of brick-and-mortar stores under the CentrumRowerowe.pl brand.
The offering of the online and brick-and-mortar shops is aimed at a wide range of customers, including enthusiasts and lovers of cycling. The product catalogue will be gradually expanded to include the most popular and sought-after bicycle brands. Dadelo S.A. also has its own brands specialising in the manufacture of bicycles and bicycle accessories.
85 000
selected products
520
top brands
353
partner bike services
17 500 m2
of warehouse space
8 200 m2
of retail space
Our strategy
- Increasing our share in the market of bicycles, bicycle parts and accessories.
- Building a network of physical stores under the Centrum Rowerowe brand in the largest cities in Poland.
- Sales to foreign markets.
- Boosting profitability through expanding the product offer, expanding the customer base and acquiring new companies.
STRENGTH
Strong and efficient logistics
With an automated shipping process and professional bicycle assembly stations, we are able to handle more orders and keep delivery times down to a minimum.
We process
5 500
orders a day
We deliver
95%
of orders within 24 hours.
STRENGTH
Effective marketing
- Combining effective SEM campaigns with large-scale SEO efforts.
- Social media channels followed by over 50,000 cycling enthusiasts.
- Unique descriptions and 360 product presentations to help you make your purchasing decision.
- Cycling knowledge base available on our blog and YouTube channel.
- Bicycle Routes Finder promoting active leisure.
- Supporting the world of sport and grassroots cycling projects .
STRENGTH
Modern IT facilities
Original solutions and many years of experience of developers who work for one of the largest e-commerce companies in Poland, Oponeo.pl.
- Modern server room
- Data security
- Qualitative analytics
- User experience
STRENGTH
Brick-and-mortar bicycle showrooms
- Synergy of online and offline activities.
- Click&Collect zone with the possibility to order and collect products from the full online range.
- Synchronisation of prices with the e-commerce channel.
- NFC and QR code scanning technology for quick and independent access to full product information in-store.
- A cycle track with obstacles for testing all types of bicycles.
- Professional service centre.
- The widest range of bicycles and accessories in Poland available at one’s fingertips (nearly 700 models of bicycles and 7500 other products for cyclists).
